Grow and diversify our audiences
We will develop a broader audience both in Canberra and on a national stage, through programming that blurs traditional boundaries of genre and expectations of ensemble singing.
Key Activities
Collaborations and partnerships with businesses, national institutions, festivals, local businesses, and other ensembles and organisations.
Regional touring
Free concert programming
Digital content
Targeted development of audiences (in Canberra and selected regional centres0
Targeted development of Under 30s audience
Key Measurements
Concert attendance
Number of regional concerts (and attendance)
Number of season subscribers
Number of new additions to mailing list data base
Engagement statistics (mailing list/social media/digital content)