Grow and diversify our audiences

 

We will develop a broader audience both in Canberra and on a national stage, through programming that blurs traditional boundaries of genre and expectations of ensemble singing.

 

Key Activities

  • Collaborations and partnerships with businesses, national institutions, festivals, local businesses, and other ensembles and organisations.

  • Regional touring

  • Free concert programming

  • Digital content

  • Targeted development of audiences (in Canberra and selected regional centres0

  • Targeted development of Under 30s audience

Key Measurements

  • Concert attendance

  • Number of regional concerts (and attendance)

  • Number of season subscribers

  • Number of new additions to mailing list data base

  • Engagement statistics (mailing list/social media/digital content)